This week, Social Soundcheck's local spotlight feature is Alyssa Spector of Lysten Boston! Check out some of her favorite local bands, venues, and tips for up and coming bands below!
Have you been asking yourself this question? Maybe you just typed it into Google in desperation of making your next gig the best one yet - well look no further. Here are a couple steps to ensure that you're doing everything right leading up to your next big gig.
Whether you're a local musician or an avid concert go-er, Boston has an incredible music scene to offer you. With that, there are great content curators putting together updates on new musicians, concerts, festivals and more - all in the Boston area. Check out some of our favorite Boston-based music blogs (in no particular order)
It's no secret music streaming services have exponentially increased in popularity over the last couple years, so much so that it can no longer be ignored as a place for artists to host their music. With the onset of Pandora, Spotify, Apple Music, and more - people are, in essence, changing the way in which they purchase music today. The music industry is divided on whether or not streaming services are a turn for the better or for the worse - read on for a look at what both sides .
Are you looking to ship up to Boston for your next gig but unsure what venues would be best for your band? Check out these intimate spots that draw in a music loving crowd- these are the top concerts venues in Boston for up and coming bands!
The blood, sweat, and tears of creating a new album have been put in, and now you're ready for your fans to start listening and downloading. The next step is to start promoting your album, and the beauty of living in 2016 is that can be done ALL online. Below are some tips and tricks on how to promote your bands new album all online.
While social media is a huge opportunity for bands and musicians to get seen, heard, and loved, it is undoubtedly a huge undertaking to use it to its full potential. This is where a social media consultant can help - these are the top 5 reasons why bands need someone to manage their social media!
1. Be on all Platfoms - Often
There are so many social media platforms at your fingertips to leverage to promote your band! Each of them has its own nuances and ways to speak to your fans. There is also a new platform emerging each couple years (the latest being Snapchat) that allows you to be even more accessible to fans. But with 4 + social platforms to manage on top of your band duties that you already have, that could be a huge undertaking! For the sake of time management, a social media consultant would be able to take this off your plate and focus on what you do best, and what your fans want more of!
2. Ads Management
Part of running social media for your band also includes running some paid ads campaigns to increase the amount of people that see your posts, tweets, and photos! Ads campaigns can be confusing and if done incorrectly, can end up costing your band a lot of money. Allowing a social media consultant to run these ads for you would make your ads more efficient, and potentially will end up costing you less given the expertise of the consultant and the increased return (ticket sales, retail sales) you will see as a result.
3. Strategy and Goal Setting
If you're already posting and tweeting often - that's great! But have you thought about why you're posting each time? What is the purpose of the post or tweet and how does it contribute to the overall approach you're taking on social platforms? Social media consultants can help you figure out exactly what your goals are on social and ensure that every step of the way, those goals are being met or worked towards. This will only help your social media become more efficient and help you become more successful.
4. Fan Management and Engagement
If you're using social media now for your band, you are technically "open for business" 24-7. You are accessible to your fans at all hours and at every day of the week. Fans and future opportunities can contact you via facebook message, direct message, comments, and more! Don't miss another opportunity to engage someone and engage them quickly. A social media consultant will help develop a strategy for contacting and responding to fans and will help monitor all social media platforms for you.
So you've scored the gig - congratulations! Whether it's your first gig or your 1000th, this is a great accomplishment. But as you know, this is just the first step in making sure that it is an awesome show. In order for your gig to be complete, you need to let your fans (and future fans) know it's happening! Below is THE ultimate cheat sheet to promote your next concer on social media.
1. Create a Facebook Event
Facebook events are a great first step to getting the word out about your concert! First, it allows you to host all the information in one place about your event (time, date, where to purchase). It also is a great free way to really pick up steam organically. How often do you see events pop up in your newsfeed that you saw friends were attending (and that you then attended)? The more people respond and are interested in your event, the more it will be seen by others. That being said, post and share the event as much as possible to capitalize on organic (FREE) reach!
2. Tell your fans and future fans
Let your fans know that you will be in their area in the future! If your show will be in the Boston area for example, you'll want to post on Facebook and Twitter letting them know you'll be in their area. Make sure to geo-target your posts (especially if they're paid*) so your reaching people who are in the area of the show you'll be in. It may also be beneficial to tell ALL your fans if you're going to a new area, so they can celebrate with you, but we wouldn't recommend putting any paid promotion behind those posts or tweets.
*If you're running paid geo-targeted posts, target those with interests associated with your music genre and venue
3. Make it easy to buy tickets
Here is the difference between gaining awareness of your concert and actually getting ticket purchases. You know you want your fans to come to your show, but the key is to make it really easy for them to purchase tickets. Most social media channels have great options for getting users to make purchases pretty easily. If a fan hasn't yet responded to your event and you want to increase ticket sales, here's a few key tips when posting and tweeting:
1. Tag your Facebook Event in your copy on Facebook (ex: @MyConcertatGigHall) and tag the venue and any other parties involved in your event. The more links to more information, the better
2. Post the link to the ticket purchase site in your post in a way that a user can click on the post and be sent to the ticket site directly. This is also known as a "Link Post" and is the easiest way to get your fans to the ticket purchase hub.
*Leverage multi-product posts if you're going to be playing multiple shows in one region
4. Build Anticipation
Here's where it can get fun. Get your fans and future fans excited about your show and let your brand personality shine through! Creative ways to drum up excitement (and ticket sales) include but are not at all limited to:
1. Contests for free show tickets (get fans to tweet/post about you)
2. Post pictures/updates on the road on the way to a venue
3. Post sneak peeks of new songs or sets that fans might be excited to see
4. Let fans know when a limited number of tickets are available
5. Recap the night (or day!)
The last and final step is to thank and reward your fans for coming out to your show! You can interact with them on Twitter as they are mentioning you in their tweets, and you can post a recap photo or video gallery the next day, letting your fans know what a great show is was - and that hopefully you plan on being back! Using fan content by searching your bands name or keywords is also a great way to interact and engage concert go-ers.